A business will flourish when it has a growing customer base. Three important factors that contribute to the success of a business are the quality of the products, affordable pricing and powerful advertising. Among the three, advertising is the key factor that can change the future of any business dynamically.In this article we are going to discuss about how to effectively make money with Search engine optimization(SEO) .Advertising creates awareness about the existence of the business. Radio, television, newspaper and word of mouth are some of the traditional advertising methods. When people started searching for products online, the Internet has emerged as a powerful advertising medium.
Methods to earn more money with SEO
One of the main forms of online advertisement is web page creation. A web page assists the business in spreading information about the services offered. A web page will become futile when a potential customer cannot locate or access it. How can you drive traffic to your website? The simple answer to this is Search Engine Optimization, or SEO.
How can one make money with SEO, is a million dollar question. However, people who are well-versed in SEO marketing know how to get a good web page ranking and how to reap the benefits of it. What about the rest? This article is for those entrepreneurs who find it difficult to implement SEO techniques in an effective manner. Let’s check what SEO is, before talking about the different ways to make money with SEO.
What is SEO?
SEO is a method that can be adopted to improve the page rank of a website or a web page on search engines like Google, Yahoo and Geocities. For example: To know more about a gadget you will go to google.com and type the gadget name on the search bar. The moment you hit enter on the keyboard, you will get a list of nearly 10 links on the first search page. Out of thousand websites only a few get a high page rank. Have you ever wondered why? That’s the charisma of SEO. If your website uses good SEO techniques, then there are more chances of it getting higher page ranks. This eventually results in more traffic, more sales and more profit.
How can SEO help you in earning more money?
SEO marketing is a long term process. You can’t expect better results overnight. Promote your website in all possible ways and wait up to 6 months to achieve the desired results. Some of the promising SEO techniques are:
Use of the right keywords
People use keywords or keyword phrases for online searches. Doing a little research on the commonly used keywords will help in driving more traffic to your website. Keywords can be generally classified into two categories-‘General keywords’ and ‘Money keywords’. For example: Someone searching for a wrist watch will type “wrist watch”. This means that they are searching for wrist watches with different brands available in their area. Meanwhile, potential buyers use money keywords to search for a specific product. For example, they enter keywords containing the brand name “Casio wrist watches”.
Use of Long Tail keywords
Long tail keywords are specific and product focused targeting potential customers only. Use of long tail key words reduces the competition, while increasing the traffic. For example, a keyword like “Coca-Cola products” will definitely take the customer to Coca-Cola’s web page.
The importance of Backlinks–
Backlinks play a crucial role in increasing your website’s visibility. So it’s important to learn how to get backlinks from forums, blogs and social networking sites. Higher the number of backlinks, better the website’s chances of going up the page rank ladder. However, dealing with backlinks is tricky as most search engines check for the quality and quantity of backlinks. If the topic and the keyword go hand in hand, then it is considered better. Effective use of backlinks and keywords can help in optimizing web pages.
The main purpose of any business is to reap benefits in the form of profits. To profit from a business you should follow successful online and offline marketing strategies. SEO is one of the powerful marketing tools that can take your business to great heights. It lets you earn more by spending less.
This is a guest post by Mark Bennett of workwelltogether.com, a site that offers savings and current information on home cable and fast reliable internet. Visit us to know what will work well together for internet savings.