Social Media Optimization is a way to improve your social media profile to ensure that you gather business results. Studies show that indirect approaches and subtlety go a long way in making social media a successful part of your marketing communication strategy. Here are some of the rules that help you optimize your presence online.
- Be Social
This is the most obvious tip. Yet it is so obvious that people tend to forget to do this when they are performing this as an activity. Spend time checking your friend’s updates and commenting on the activities that you are interested in.
- Use Multimedia
Only minimum effort is required to post content in one location and then direct people to it. Unfortunately it is only effective when you have interesting multimedia content backing it up.
- Make your content shareable
This is a very important aspect to take care of as part of your social media optimisation. Whether it is a company blog or a post on your profile, make sure that the content can be shared easily. Place Facebook, twitter, LinkedIn and other buttons to increase shares. Social signals pay a great role in rankings made by search engines.
- Content that is consistent
Generate content that is specific and related to the topic that your blog is about. If your specialty is vintage cars, avoid posting discussions about the latest model cars. Instead optimise your site to support ads that showcase vintage ads.
- Keyword Optimisation
Make sure that everything on your site is optimised for the keywords that you are trying to get indexed especially titles and tags. Resist the urge to overstuff content that you post.
- Reward Engagement
The only way you can increase your following is by rewarding the people who are engaged actively with your service. This could be done by sending preview copies of your product to users with high engagement. You could also offer active users discounts on products as rewards for their loyalty.
- Proactively Share Content
Sharing relevant content that has been generated by the followers of your page and being proactive in this aspect helps in creating a genuine following.
- Encourage the mash up
Mash ups are combinations of ideas that have not been combined yet. Encourage mash ups of your product or service with the other major trends of the day.
- Watch Visitor Behaviour
Play close attention to the cues left by visitors to your page. Invest in analytics tools that provide insights into what attracts people to your website.
- Complete your Profile
Though basic, this is often overlooked. Make sure that your profile is complete in all aspects to enhance your reputation online.